1. Signifying is not always (about) telling the truth.
2. Because of "language in language", there's an indefinite number of languages on earth.
3. Why do we feel the need/want to read a novel, watch a movie etc.. That's easier 自動 à la carte.
4. Sometimes connotation can become the denotation. The meaning of texts is not always literally based on common truth/meaning. Words (written or spoken) don't denotate the truth at all costs.
5. Present time is always our reference to reading/absorbing texts.
6. What's your visual posture?
Read: "S/Z", Roland Barthes
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